MARAMI NANG ARTISTA ANG NASA PULITIKA NGAYON AT MERON PANG IBA NA MAY BALAK TUMAKBO
* AI ("Artificial Intelligence") subtitles on Tagalog.com are generated using "Whisper" by OpenAI (the same company that created ChatGPT and DallE2). Results and accuracy may vary.
* The subtitles do include errors occasionally and should only be used as a tool to help with your listening practice.
* You can request this website to create a transcript for a video if one doesn't already exist by clicking the "Request AI Subtitles" button below a video. Transcribing usually takes 30-40% of the length of a video to complete if there are no other videos in
the queue. For example, a 21 minute video will take 7-8 minutes to transcribe.
* Running a super fast cloud GPU server to do these transcriptions does cost money. If you have the desire and financial ability, consider
becoming a patron
to support these video transcriptions, and the other tools and apps built by Tagalog.com
00:00.0
Enzo Recto, kalaban ang katiwalian at kasinungalingan, kakampi sa katotohanan at kabutihan.
00:30.0
May inherent advantage, 1 million percent. There's a framework for that if you'd like to hear more about that framework.
00:41.7
Marami tayong examples. Depende sa tinatakbuhan niyan, depende kung sino kalaban. Hindi po nagbabago ang ating methodology. Alam po natin that in campaign strategy, in political persuasion, we really follow three specific frameworks.
00:59.4
Ang unang-una dyan, ATC. Ano ba yung ATC? Yan yung Bible. Yan yung holy commandment of running in an election. It's very simple. ATC is awareness to choice. You have to go from awareness. The first battle is awareness. You have to make people know, sino ba yan? Sino yan? And then, to follow yung to choice. Bakit ko siya puputuhin? Bakit ko siya pipilihan?
01:21.9
Obviously, pag artista ka, lamang na lamang ka na. 50%. Sabi nga ni G.I. Joe, knowing is half the battle.
01:29.4
It's very true. Awareness to choice. When people are aware of you, that's half the battle. It's easier now to just tailor or to engineer, that's the word I will use, engineer the messaging para piliin ka.
01:43.0
The next one, yung aking familiar na familiar na sa inyo to, yung 4M, yung aking 4M methodology, man, message, machinery, and money. Yan po yung, that's what I call the four-legged stool that an election campaign stands on.
01:57.2
Pag artista ka, the money.
01:59.4
The man part, ano na, easy na. Because, ano ba yung care attributes na yan? Care is charisma. Obviously, pag artista ka, may charisma ka. A is attractiveness. Hindi ka naman magiging artista kung wala kang kagandahang lalaki o kagandahang babae.
02:18.0
R is relatability. Dahil sa mga different roles na ginagampanan mo, minsan ikaw yung ape, minsan ikaw yung mahirap, yan yung mga pelikula, yan yung mga roles mo.
02:29.4
And E is the ability to be extemporaneous. And of course, as an artista, you're used to giving lines on the fly, so to speak. So, pwede kang magtalumpate on the spot. Nakatulog ka sa auto, biglang gigisingin ka na lang. O, may mga tao na dyan, magsalita ka. As an artista, you're used to that.
02:50.5
So, they have all the inherent advantages. They can switch it on, much like a politician should and much like a politician does.
02:59.4
Pag nandyan na yung fans, biglang aano na sila, di ba? They'll switch on. Yung messaging, madali. Because artista yan, you just tie into a role. Ano ba yung pinakasikat niyang role? Kung ang pinakasikat niyang role, action star, get it done-ness, you'll just tie into that.
03:14.3
Kung ang role niya, mga FPJ, ina-ape na maghihigante, social justice, you tie into that. The machinery is your fan base. Dami mong fans club, dami mong mga Facebook pages na naka-dedicate sa'yo.
03:29.4
Kung ang mga automatic volunteers, dahil artista ka. So, it's so easy for a showbiz personality. In fact, kung i-broaden pa natin yung definition, tignan natin ang Senado, you think of senators like Senator Lauren de Garga.
03:47.8
She has that same inherent advantage because she's a broadcast journalist. You think of former Vice President Nolly de Castro, you think of these types of people.
03:59.4
She has that inherent advantage. So, yun ang kaya madali. Kahit nagano ka sikat ka artista, and we've seen this in the past, number one, ano yung tinatakbuhan mo?
04:08.3
Yun ang pinaka-importante. We've seen Senator Robin, number one senator, is an outlier definitely once in a lifetime.
04:16.7
What a phenomenon, di ba? Tumalun from having no elected position, nag number one senator. Pero usually, pag sa local elections, pag binangga mo yung isang male na talagang antibay ng makinarya,
04:29.4
kahit yung mga sikat na artista hindi nananalo. You have examples like Richard Gomez, when he ran for the Senate, hindi nanalo. Mayor Esco, when he ran for the Senate, didn't win either, and so on and so forth.
04:42.1
So, hindi siya assured. Meron din tayong tinatawag sa industriya namin, FCTP, Fading Career Tri-Politics. Dubiretsyo ka na sa politika.
04:51.7
A lot of these former showbiz personalities can still revive their fanbase.
04:59.4
Kaya madali. Kaya yung ano, pagkampanya, yan ang golden season for the stars of the 80s and 90s. Nagbabalikan yan, may raket. Dadali mo yan sa roadshow, sa mga probinsya.
05:17.8
Ako, kinaguguluhan pa rin. Very, very specific example. In this election, I don't think so, brother. I don't think even the most, even the pinakasikat na artista now,
05:29.4
will have a difficult time.
05:31.5
If si Ginoang Salvador, and mabuhay po kayo, sir, for all of your contributions to Philippine cinema.
05:37.4
You are indeed one of the finest actors to ever grace our showbiz landscape.
05:43.6
And, my God, iconic films and roles.
05:45.8
But, sir, this might be the wrong election to run in.
05:49.4
Not 25, boss. You're only looking at maybe, at best, two to three new entrants.
05:57.4
Because all of them will be dominated. This election in particular, baka masyado kong hinihimay itong particular example na ito.
06:06.2
Hindi, okay lang. Masikip, masikip ngayon.
06:09.4
Ah, masikip. Siguro dalawa, tatlo na lang yan. Kasi isipin mo palang yung re-electionists, isipin mo yung mga natalo,
06:17.6
na ngandidato for higher office na natalo, magse-senador yan. So, essentially, you're just looking at two to three,
06:24.7
and being generous.
06:27.4
Maybe two to three new faces, if at all.
06:30.3
And, syempre, if you look at the surveys, you already know. May idea ka na kung sino itong mga new faces na ito.
06:36.5
It's a great template, no doubt.
06:39.0
But, I will say what I mentioned earlier.
06:45.1
Maybe, perhaps, Robin Padilla, Senator Robin, the number one senator in the land,
06:49.0
was really a once-in-a-lifetime blue moon phenomenon that was able to do that.
06:57.4
And, certainly, the only, the closest example we can think of in recent memory was Ang Yumaong FPJ, the King of Philippine Cinema.
07:05.4
Pero, tignan mo naman ang gravitas ni FPJ, di ba?
07:12.4
Tignan mo naman, iba yun. Talagang yun. King of Philippine Cinema yun na tumakbong bilang Pangulo na marami pa rin naniniwala na siya nanalo.
07:20.9
Hindi natin alam. Another topic for another day. A lot of people still believe that he got more votes, no?
07:27.3
And then, Senator Robin.
07:29.5
But, you have to imagine that Senator Robin had more channels to be seen, to be visible, as compared to the recent exposure of Philip Salvador.
07:43.2
So, maybe in any other election, Sir Philip, Boss Ipe, maybe in any other election or local election, Boss, malakas kayo dyan.
07:52.7
Ano yan? Good chance.
07:53.9
Pero, kung pagiging senador, 25.
07:57.3
Good luck, Sir. Medyo pader tong mataas na pader ang sinusubukan ninyong tarikin.
08:05.8
We do know that Philip Salvador is an avid Duterte supporter. Meron siyang fanbase kahit pa paano.
08:15.0
You add those factors. Pero, sa sobrang sikip, 17 million po ang magic number, at least in our agency.
08:23.7
If you want to gain a seat in the Senate, you're looking at a minimum of 17 million.
08:31.4
So, you have to now do the math. Tignan mo, yung mga allied kay dating Pangulong Duterte, nakakuha ba sila ng, of course, not counting the Bongos and not counting the Senator Batos.
08:45.3
But, based purely on the Duterte halo, is that enough to get 17 million votes?
08:53.7
Huwag kalimutan, electoral position is a four-legged bench. It's man, it's message, it's machinery, and money.
09:01.7
Hindi hubiro ang resources, ang investment needed upang makapag-stage ka ng isang nationwide campaign. Talagang kakaiba po ang resources.
